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Jeff to host CBS Big Brother Premiere Week



Jeff Schroeder to host Big Brother Premiere Week on cbs.com


LOS ANGELES – BIG BROTHER fans will have even more interactive and cross-platform elements to enjoy when the new season kicks off with a special two-night premiere, Wednesday, June 25 (8:00-9:00 PM, ET/PT) and Thursday, June 26 (9:00-10:00 PM), on the CBS Television Network.


The show will be broadcast in HD for the first time this summer. The BIG BROTHER house has been outfitted with 76 HD cameras and more than 100 microphones to give fans new viewpoints inside the house and double the coverage in the backyard.


For the second consecutive year, TVGN (TV Guide Network) will be the exclusive television destination for BIG BROTHER: AFTER DARK, a live feed from the BIG BROTHER house during the late-night hours beginning on Thursday, June 26. This season, BIG BROTHER: AFTER DARK will air in HD and will expand with even more airtime throughout the summer. BIG BROTHER: AFTER DARK will air commercial-free on its premiere night.


Expanded interactive and multi-platform features will bring fans closer to the Houseguests with new Impact Votes, BIG BROTHER 24/7 Live Feed features and exclusive digital programming. CBS.com will kick off the season on June 25 with a new pre-premiere event, “BIG BROTHER Live Kickoff,” hosted by former Houseguest Jeff Schroeder at 7:00 PM ET/4:00 PM PT. Following the June 26 episode of BIG BROTHER, Schroeder will host the first “BIG BROTHER All-Nighter,” where he will live-tweet the first 16 hours of the BIG BROTHER 24/7 Live Feeds, which return to CBS.com with new offerings, including exclusive votes just for Live Feed subscribers.


“We saw tremendous growth in engagement around the interactive and multiplatform elements we launched last year – including triple digit growth in engagement around the fan-driven Impact Votes,” said Rob Gelick, Senior Vice President and General Manager of Digital Platforms for CBS Interactive Entertainment. “Our goal this season is to give fans even more access and ways to affect the BIG BROTHER house. We can’t wait for fans to see what we have in store this season.”


Details of the social, interactive and multiplatform features fans can look forward to this season include:


· CBS.com’s “BIG BROTHER Live Kickoff,” Hosted by Jeff Schroeder, the CBS.com Pre-Show will air live exclusively online an hour before the east coast on-air premiere on June 25. The special event will feature commentary on the new cast and discuss some of the new twists fans can expect this season.


· CBS.com’s “BIG BROTHER All-Nighter” Event: The BIG BROTHER All-Nighter begins following the second night of the BIG BROTHER premiere on June 26. Schroeder will live tweet the action in the house for the first 16 hours of the Live Feeds.

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